Retire Rich with Real Estate with Joe DiSanto

Joe is a real estate investor, owner and consultant at Business Papers Inc., and the Founder of The Play Louder, finance, business and real estate consulting. He was a former executive producer/owner of an Emmy Award-winning production and post-production company, managing artist’s careers, working on the world’s biggest brands and investing millions of dollars in real estate. Currently, help others navigate their own personal and business adventures, and help maximize their financial potential. Also, Joe provides educational resources via his blog.

Joe DiSanto spent his childhood riding BMX bikes, breakdancing, and tagging abandoned buildings, but the carefree days of youth wouldn’t last long. By 13 he was working as a busboy, helping his recently-divorced mom put food on the table. A valuable lesson was learned: If you don’t deal with your money, your money will deal with you. From that point on, he made it his mission to learn everything he could about making smart money moves.

It paid off. By age 30, Joe had wiped out $70k in student loans, married the love of his life, bought his first house, and started his own post-production company in Los Angeles. During this time, he and his wife also transacted on over a dozen residential and commercial real estate properties. But nothing had more life-changing impact than the birth of their son.

Joe’s efforts are now focused on his educational blog Play Louder, where he uses the fiscal know-how amassed over his lifetime to help individuals and business owners navigate their finances, increase their net worth, and plan better for their future.


  1. The Do-It-Yourself Entrepreneur
  2. Renting vs. owning your primary residence
  3. Tips for buying your first rental property
  4. Office Hacking – some things you need to know
  5. Real Estate Versus Stocks
  6. The huge driver of real estate returns
  7. Financial analysis and tracking portfolio based on the numbers
  8. Measuring your real estate ROI vs. the S&P 500
  9. Investing in out-of-state-turnkey properties



1. What was your biggest hurdle getting started in real estate investing, and how did you overcome it?

  • My down payment cash but work really hard to save money.

2. Do you have a personal habit that contributes to your success?

  • Willingness to work a lot of hours, and when started doing something it’s hard to put it down undone.

3. Do you have an online resource that you find valuable?

4. What book would you recommend to the listeners and why?

5. If you were to give advice to your 20-year-old self to get started in real estate investing, what would it be?

  • You need to act like a real estate investor before you have the resources. Don’t be shy, go apply for your loan, go out there and start doing a league work even if you think you’re not ready to buy.


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Play Louder