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Buying Your First Multifamily Property with Sterling White

Sterling White is an investor and business owner on a mission to make the world a better place through principled and efficient real estate investment.

Before transitioning to multi-family, Sterling had been involved with the purchasing and selling of 100+ single-family properties. Today his focus is on purchasing income-producing multi-family properties while scaling his 300+ unit portfolio across the nation through the company he Co-Founded, Holdfolio.

The success of Holdfolio’s technology gave birth to SyndicationPro, a fast-growing all in one software solution empowering investors to efficiently and easily raise capital online.

Key Points

  1. No capital, no experience – what you can do
  2. Find and buy your first multifamily property
  3. Building your team for a successful syndication
  4. Leveraging your partner’s experience using “The Power of We”
  5. Off-market strategies – cold calling, personal visits, follow-ups, etc.

Lightning Questions

What was your biggest hurdle getting started in real estate investing, and how did you overcome it?

  • Fear of failure. By taking on a huge challenge of completing a Guinness World Record for the world’s fasted fireman carry for 1 mile. By acknowledging defeat, Sterling realized that at the end of the failure,

Do you have a personal habit that contributes to your success?

  • Training in sales every day – reading books and Grant Cardone’s Cardone University.

Do you have an online resource that you find valuable?

  • Cardone University

What book would you recommend to the listeners and why?

If you were to give advice to your 20 year old self to get started in real estate investing, what would it be?

  • Find a mentor to work with, and work for them for free.


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Sterling White’s BiggerPockets profile 

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