The Real Estate Way to Wealth and Freedom podcast with Jacob Ayers

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I'm Jacob and as the host of The Real Estate Way to Wealth and Freedom podcast, my aim is to help you achieve financial freedom with concrete, actionable content.

The Real Estate Way to Wealth and Freedom Podcast

150: What Are You Aiming At? – Friday Fundamentals


In Episode 148 we discussed success and the dichotomies that come along with it. Success is something many people strive for but don’t have defined. In order to achieve success, however you define it, you must know what it is you’re pursuing. Along the journey to your success, you’ll experience many dichotomies, and must be prepared to handle those. These are lessons extrapolated and inspired by Jocko Willink, former U.S. Navy Marine and combat veteran.

This episode will focus on goal setting, but with a twist. This is another lesson inspired by Jocko Willink and Leif Babbin in their book, The Dichotomy of Leadership. 

See, success and goal setting go together hand in hand. Rarely does one achieve success with out setting goals. And rarely does one set goals without defining success. Staring with the end in mind, it’s important to think about what you want your life to be like. Here are some questions that will help you determine that.

Who is most important to you and how do you want to spend your time with them?
What core values are important to you? I.e. – money, security, health, happiness,
How do you want to spend your time, right down to the very day?
Do you want to work and build an empire, retire early with a modest lifestyle?
These are all things to consider when building your lifestyle by design. By defining these things you can start to picture what success looks like to you, and how to get there.

Now that you know what success looks like for you, you can begin setting goals to achieve that success. There are 5 specific qualities your goal must have. Without these 5 qualities, a goal is just a dream and nothing more. Your goal must embody the acronym SMART.

S – Specific
M – Measurable
A – Accountable
R – Realistic
T – Time
If your goal isn’t specific, then you can get side tracking in your journey. If you goal is to simply “be rich” or “retire early”, those are not specific. What does rich mean? Is it a net worth of one million dollars, ten million dollars, one hundred million dollars? Does retire early mean at 62 and live off social security? Or retire at 40 and surf in San Diego for half the year?

Your goal must be measurable. If you can’t measure it, you can’t track your progress. It must be concrete.

You must be held accountable to your goal. You can do this by telling others about your goal, and even having an accountability partner or mentor to keep you on track. If you are held accountable by reporting progress of your goal to someone else, you’re much more likely to achieve it.

Your goal should be realistic. This is one that trips many people up. People often over estimate what they can do in a year, and underestimate what they can do in a decade. Just look at new years resolutions for example. While your goal should be attainable, it should also push your limits and force you to level up in order to achieve it.

lastly, your goal must me bound by time. You must achieve your goal within a certain time frame. Otherwise, it will just be a “some day” goal, which isn’t a goal, but rather a dream.

A SMART goal must be specific, measurable, accountable, realistic, and time bound.

If setting goals sounds like a waste of time to you, and you’re just going to go full steam ahead barreling towards success (that you likely don’t have defined) then you may want to rethink that strategy. Jocko Willink talks about a lesson he learned on the battlefield and how it relates to the real world. You see, Jocko was in command of a task unit, comprised of two platoons. He was leading his troops on high stakes mission in Ramadi, Iraq just like he had for hundreds of missions prior. He and his team were clearing a building, and they came across a scenario, which required direction from Jocko. They knew the layout of the building prior to breaching it, but as with anything in Ramadi, there was a surprise. There was a hallway to an unknown door. Jocko had to make a call. Breach the door with an explosive charge devastating everything on the other side or make forcible entry with less a less lethal option. Jocko, along with his team of Navy Seals, was staring down the barrel of his rifle, aim on the door. It was in this moment he realized that he could only see down this one line of sight, and wasn’t getting the full picture. He pointed his weapon to the ceiling, and looked around, scanning his surroundings. He assessed the situation and made the call to not breach the door with explosive charges, due to the unknown on the other side. After less fatally breaching the door with force, Jocko and his team found on the other side a family who would have been severely injured  had they breached with an explosive charge.

Jocko and his team had defined what a successful mission would be – no casualties to their men, or civilians. With their targets set, they set out to execute their mission. In the midst of the action, Jocko realized he could only see what he was aiming at, both literally and figuratively. Sure, he was aiming at the right thing, but what else around him had changed? The goal was the same, the the approach had changed. It took Jocko adjusting his aim, looking around, and assessing the situation to make the call and stay on the patch to executing the platoon’s goal.

So how does this relate to goal setting? Great question. See, just like Jocko and the Charlie platoon, you too are on a mission to success. You must define that success, set goals to achieve that success, and make a plan of action. Sometime you have to take a look around and make sure you’re still on the right path to success. Tunnel vision is good, if you’re in the right tunnel. If you’ve strayed off path, you might never know without reassessing your end goal, and your current path to get there.

So what are you aiming at? Are you on track to achieve your goals? Do have goals set to achieve success? It’s important to live intentionally and with purpose. Create your lifestyle by design. Define success, set goals, and take aim at your targets. Remember, enjoy the journey and look around every now and then.

149: Realtor Perspectives on Investing with Karen Briscoe


Karen Briscoe – Investor, Author, & Realtor
Karen Briscoe is principal owner of the Huckaby Briscoe Conroy Group (HBC) with Keller Williams. The HBC Group has been recognized by the Wall Street Journal as one of the 250 Top Realtor® teams in the United States. Further the team has ranked in the top 100 teams with Keller Williams International every year since 2009, the year the group joined KW. The team consists of Karen, her business partner Lizzy Conroy, a managing director, staff of four and seven associate agents.

Karen began her real estate career developing residential lots with the Trammel Crow Company in Dallas, Texas. In Northern Virginia she worked in commercial real estate with The Staubach Company prior to entering residential sales. Karen earned a Master’s degree from Southern Methodist University in Dallas, Texas and received her BA from Stephens College in Columbia, Missouri–her hometown. Karen recently completed the John Maxwell Team Certification Program for Coaching, Speaking and Training. Karen is a contributor to Inman and Real Trends.

Key Points
Becoming an accidental landlord
Defining your investing principals and sticking to them
Identifying qualitative vs. quantitative parameters for your investments
Not trying to buy home runs, rather slow and steady
Buying in the path of progress
Success in 5 Minutes a Day
Lightning Questions
What was your biggest hurdle getting started in real estate investing, and how did you overcome it?
Karen experienced the savings and loan crisis, and that fear held her back. By pursuing opportunities, Karen took action and overcame that fear.
Do you have a personal habit that contributes to your success?
Karen practices a morning routing, inspired by Hal Elrod’s  Miracle Morning.
What book would you recommend to the listeners and why?
The Big Leap by Gay Hendricks
Miracle Morning by Hal Elrod
Real Estate Success in 5 Minutes per Day by Karen Briscoe
If you were to give advice to your 20 year old self to  get started in real estate investing, what would it be?
Start now. Take action. Buy by the fundamentals and have a good strong hold strategy.

Real Estate Success in 5 Minutes per Day by Karen Briscoe

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148: Dichotomy of Success- Friday Fundamentals


Hi, loyal Wealth and Freedom listeners. I have a question for you. What have you been learning lately? This could be from podcasts, books, networking, documentaries, or conversations with people who know something you don’t (note: that is everyone on this planet!)? One of my favorite forms of education is reading books. Alternatively, listening to both podcasts and audio books are also great sources I find valuable. Lately, I’ve read:

Wheelbarrow Profits by Jake and Gino
Total Control Financial Guide to the QRP by Damion Lupo
Raising Private Capital by Matt Faircloth
Best Ever Apartment Syndication Book by Joe Fairless and Theo Hicks
The Dichotomy of Leadership by Jocko Willink and Leif Babin (audio book)
12 Rules for Life by Jordan Peterson(audio book)
Success – it’s a common term, and with not so common definitions. Success is something we strive for, talk about, dream about, and even live for. But what we sometimes don’t know is what that success is for each of us. Some don’t have success nailed down to exact metrics, much less ideas. Rather, they might define success as being happy, health, wealthy, etc. Much less, some don’t even have a path to this undefined success. So I encourage you to take some time over the next week and really think about what success looks like to you. Envision your ideal life. Where will you live? Who will be in your life? What will you fill your time doing? What sense of fulfillment will you have? Ultimately, what are your goals in life? Once you have the answers to these, you can start to define success, and map a path to get there. Without doing this, you’ll be a pinball to life, going about with no intention and purpose.

Looking at success as a final destination isn’t necessarily the best approach. Because what is your life in the meantime? Unsuccessful? Well that hardly seems right.

After reading The Dichotomy of Leadership by Jocko Willink and Leif Babin, I’ve realized there are dichotomies to just about everything, including success, and it’s important to understand and embrace these dichotomies. This may seem obvious on the surface, but let’s dig into what these are.

Dichotomy is a division or contrast between two things that are or are represented as being opposed or entirely different.

Success takes hard work. Yes – we’ve all heard this time and time again. However, for whatever reasons, it doesn’t always seem to sink in or we forget about this, and try to shortcut our path to success. We want the easiest path to success. The quickest way to retiring early and spending our days on the beach. But deep down, we know that success doesn’t work like that. Success takes hard work – dichotomy number one.

You might define success as living a comfortable life filled with luxuries, security, and plenty of wealth. But on the contrary the path to success can be quite uncomfortable, insecure, and certainly not luxurious. So you must embrace this discomfort and sacrifices that success will require from you.

You might define success and living an adventurous lifestyle with your friends and family, bringing them along for the ride. But your path to success may require you to outgrow some of those friends, and put aside they’re agendas, goals (or lack thereof), etc. You may have to set out on your pursuit to success alone.

The biggest dichotomy I see people face is one of scarcity now vs. abundance later. Some people define success as being able to retire early. They save and save and save, deferring income, experiences, and life for a later time. They hope that one day they will have success, but for now they continue to work and hope that one day comes. We’ve come to call this a 401(k) in modern day terminology! This is a dichotomy that a lot of people have out of balance. See, you don’t have to live a scarce life now, in order to live in abundant life later. In fact, if you live a scarce life now, you will probably never reach a life of abundance. Understand this dichotomy and find that balance that fits you best. 

You can see that success is full of dichotomies like these. Live intentionally. Live with purpose while understanding these dichotomies.

If you don’t live a life with purpose and intention, then you are at the mercy of external circumstances. Ones that are certain to bounce you around and back and forth like a pinball in a machine. Like with everything, this too is a dichotomy. You can be too set in your ways and your approach to success, blazing though life with tunnel vision, only to find out that tunnel leads to a dead end.

Be flexible in your approach and strict on your target. Define success. Make a plan to get there. Enjoy the journey ahead.

147: Hard Money with Ryan Wright


Ryan Wright – Entrepreneur, Real Estate Investor & Hard Money Lender
Ryan G Wright is the CEO of Almost 10 years ago, Ryan started investing in fix and flip properties. He soon saw that it was difficult to get funding quickly on these properties, much less from reputable and reliable sources. He saw a need and filled it: he founded Do Hard Coming from a background of real estate investing, he understood the needs investors have. He wanted to provide a way for others to grow their real estate investing business by offering short term loans with no money down and no monthly payments. The solution was Do Hard Money, a private hard money company that offers short-term funding for real estate investors.

He began his career in real estate at 21, working in the mortgage industry. The Salt Lake Board of Realtors named him the “Real Estate Rookie of the Year” his first year in the industry. His previous real estate company won “Best of State” for the state of Utah. He was also awarded the State of Utah Young Entrepreneur award in 1996. Having completed hundreds of short sales in his career, he has first-hand experience in closing successful short sales and going through the process from a lender’s perspective.

Key Points
The life cycle of a real estate investor
Your first deal likely won’t be a home run, but do it anyways!
Renting slightly under market to avoid vacancy
Building out separate business ventures from your original niche
Hard money – what it is, when and who should use it
Lightning Questions
What was your biggest hurdle getting started in real estate investing, and how did you overcome it?
Fear as a big hurdle. With the support and confidence from his wife, Ryan was able to get started.
Do you have a personal habit that contributes to your success?
Early to bed, early to rise. No TV, and always learning.
Do you have an online resource that you find valuable?
Sleep Cycle App
What book would you recommend to the listeners and why?
High Performance Habits by Brendon Burchard
Miracle Morning by Hal Elrod
Shoe Dog by Phil Knight
If you were to give advice to your 20 year old self to  get started in real estate investing, what would it be?
Start sooner! Find someone who will help you along your journey. Lear from their mistakes and successes. Stand on the shoulder of giants.

Click here for a free digital download of How to Get All The Money You Could Ever Handle: A Real Estate Investor’s Guide To Funding Deals by Ryan Wright

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Sponsor Details
Check out Commercial Loan Success , using this link for special pricing

146: Challenge over Complacency- Friday Fundamentals


We live in a world that our ancestors probably couldn’t even dream about. Advances in modern technology have changed the way we live, interact, work, etc. We have the world at our fingertips with smartphones and access to a global network of information we call the internet. Our lives are filled with luxuries (whether we think of them as such is another topic), like modern medicine, clean water at the turn of a knob, heating and air conditioning, a wide variety of food available, stable government, stable social infrastructure, security from threats, and the list goes on and on. These are all great things, and we shouldn’t take them for granted. We’re truly lucky to live in the world we do. We are comfortable.

Sounds all good, right? Well, maybe not so much.

These comforts we’re accustomed to have created some unique problems in their own sense. We’re no longer challenged in the ways that we once, as humans, were. If an individual wanted to go throughout life without facing extreme challenges, they could. And many people do. This has some consequences though.

Think of that feeling you get when you accomplish something difficult. That’s an awesome feeling, right? Well, lots of people aren’t getting that. There’s not much sense of accomplishment by turning your thermostat down a couple degrees if your home is too warm.

I personally think that this lack of opportunity for accomplishment is what drives people to work so hard on both their careers and family. Because, what else is there to accomplish? This is not to say, that there aren’t ways in which you can challenge yourself, because there absolutely are! You just have to search for those and purposefully take them on. Let’s look at how you can do that.

“The tragedy of life is often not in our failure, but rather in our complacency; not in our doing too much, but rather in our doing too little; not in our living above our ability, but rather in our living below our capacities.” – Benjamin E. Mays

There are many ways to challenge yourself. One of the best ways to challenge yourself comes from advice from Grant Cardone, which is to set 10X goals. This means set your goals 10x higher, and then follow up with massive action. The act of simply 10Xing your goals causes you to think differently to achieve them. You’ll have to push yourself outside your comfort zone just to attempt to achieve that goal. You’ll force yourself out of being comfortable and complacent.

Setting a 10X goal will give you something difficult to try to accomplish. This, alone, is the root of what we all crave. It’s in our makeup to overcome challenges, figure out new things, and defy the odds stacked against us. The harder the task, the better if feels to accomplish it. Need proof? Just think to a time in your life when you accomplished something difficult and how you felt after. I bet you felt a sense of accomplishment you don’t usually feel.

I’m not a clinical psychologist, and haven’t spent my career researching the effects that accomplishing difficult challenges has on the human mind. But I do know the results of such in my own life have been profound, and I haven’t even accomplished much! I’m just a engineer, real estate investor, and podcast host, trying to figure out my way in life. But these challenges on their own have been enough to push me outside my comfort zone, and cause me to change the way I think.

From setting that 10X goal, it all starts with the first step. Maybe your goal is to earn $40,000 per month in passive income from cash flowing real estate. Sounds daunting, right? You just have to take that first step. Maybe that path looks something like buying a single family home, then a duplex, then a fourplex, then a small apartment building, then a larger, then larger, and you continue to repeat that process.

Many people never challenge themselves, and go through live being complacent. Fear of failure, lack of motivation, and little self confidence keep people from chasing their dreams, and pursing what they want. Don’t let this be you. You are an action taker, and are more than capable of achieving anything you can dream. It just takes lots of hard work and dedication.

So, what will your challenge be? How will you accomplish it? Whatever it is, pursue it with all you have. Soon enough, you’ll look back with a sense of accomplishment.

145: Millennial Apartment Syndicator with Brent Kawakami


Brent Kawakami – Millennial, Engineer, Apartment Syndicator
Brent is currently invested in 450 multifamily units in Texas, Georgia, and Ohio. He started investing in real estate in 2012 buying, rehabbing, and renting single-family houses in the Dallas, TX area but eventually sold these properties to move into multifamily. He is a protégé of Mark and Tamiel Kenney of Think Multifamily, owners of ~3000 multifamily units across cities like Dallas, Atlanta, and Memphis. Brent has a B.S. in Electrical Engineering from the University of Texas at Austin and is a registered Professional Engineer in the state of Texas.

Key Points
From engineer to apartment syndicator
Engineering a life you want
The importance of having a mentor
Evaluating your strengths and weaknesses
Lightning Questions
What was your biggest hurdle getting started in real estate investing, and how did you overcome it?
Lack of experience. Brent looked to people doing what he wanted, and learned from them.
Do you have a personal habit that contributes to your success?
Brent focuses on The Power 5 every day, which he writes in his notebook
Do you have an online resource that you find valuable?
What book would you recommend to the listeners and why?
Getting Things Done by David Allen
If you were to give advice to your 20 year old self to  get started in real estate investing, what would it be?
Start earlier – jump into real estate quicker!
Commercial Loan Success 

Brent’s BiggerPockets profile

Contact Brent at

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144: Automation – Friday Fundamentals


Real estate investing offers many benefits. One, and possibly the most important, is the ability to be passive. Passive income is a bit overstated in many cases. Even though receiving rental income seems passive, there are many things that go into cashing that rent check – education, analyzing properties, managing expenses, etc.

However, real estate investing allows you to build systems and processes to automate certain tasks. Listen as we dive into automation strategies, that allow you to work on your business, rather than work in your business. 

Key Points
Wealth doesn’t matter if you don’t have freedom
Why automation is important
How to automate your business
Dictate, delegate, & disappear
4 Steps to Automate Your Business
Do what you love to do, and outsource the rest.
Select a team – from virtual assistants to general contractors.
Automate – delegate to your team and leverage technology.
Do deals! Put the automation in action. 
Resources for special pricing to Jay’s Live Event Oct. 10th, 11th, and 12th

143: Military to Millionaire with David Pere


David Pere – Marine, Investor, Entrepreneur
David is an active duty Marine, and has been for 10 years, where he specializes in transportation and logistics, and has spent time as a recruiter for the military as well. Throughout his tenure, David has traveled all over the world, faced adversity, and learned from many cultures! He enjoys hiking, investing, and spending time with his family!

In 2015 David was pointed towards real estate investing by a friend. After reading books and researching online he decided to take action and bought a duplex! David lived in one side, and rented the other side out to cover the mortgage payment. That moment changed his life for the better!

From Military To Millionaire is David’s journey, and his goal is to help you become a millionaire!

Key Points
House hacking a duplex to avoid paying rent
Using a HELOC to buy an 10 unit apartment building
Investing in continental United States, while living in Hawaii
How to protect your downside
Do not let your income limit your wealth
Setting 10X goals
Learn, network, and take action!
Lightning Questions
What was your biggest hurdle getting started in real estate investing, and how did you overcome it?
Education was a hurdle. David delved into the world of real estate via podcasts, audio books, and networking.
Do you have a personal habit that contributes to your success?
David practices a morning routine inspired by Hal Elrod’s The Miracle Morning.
Do you have an online resource that you find valuable?
What book would you recommend to the listeners and why?
The Miracle Morning by Hal Elrod
The 10X Rule by Grant Cardone
The Book on Rental Property Investing by Brandon Turner
Long Distance Real Estate Investing by David Greene
If you were to give advice to your 20 year old self to  get started in real estate investing, what would it be?
Read, network, and take action!
Commercial Loan Success

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142: Exit Strategies – Friday Fundamentals


So you bought a piece of real estate – great! Now what? Let’s explore some exit strategies. 

Key Points
How to find qualified buyers for your property
Building a buyers list
Ensuring your property sells
5 Steps To Sell Your Property
Build the buyers list – using FaceBook ads, newspaper classifieds, etc. 
Stage the house. Kitchens and bathrooms are what sell a house, so focus there. Cookies don’t hurt, either! 
Promote the “event”! Create a short notice, 3 days prior to the open event. Use for contact services. 
Create an open house frenzy. Create a 1 hour Open House. It’s important to hold the event to one hour, to create a sense of urgency. 
Rinse and repeat!
Resources for special pricing to Jay’s Live Event Oct. 10th, 11th, and 12th

141: Financial Freedom as a Millennial with Christian Montalvo


Christian Montalvo is a young professional, food microbiologist, and real estate investor in the Dallas-Ft.Worth metro. Christian and her husband, Cameron, have house hacked their way to 8 units in less than two and a half years using conventional financing, sweat equity, and tons of hard work. Outside of working her full time job and building a real estate empire, Christian loves to spend time with her family, travel, exercise, read, and of course, listen to podcasts and audiobooks!

Key Points
Finding a financially sustainable lifestyle
Investing in real estate as a recent college graduate with a full time job
Using an FHA loan to buy  duplex
How to refinance and use an FHA loan for a second time
Goal setting – breaking 10X goals into daily tasks
 Reinvesting cashflow to increase the velocity of money
Lightning Questions
What was your biggest hurdle getting started in real estate investing, and how did you overcome it?
Saving up and getting financing for that very first investment property. By utilizing a low down payment, FHA loan, Christian and her husband, Cameron, were able to buy their very first duplex.
Do you have a personal habit that contributes to your success?
Christian practices the SAVERS methods from The Miracle Morning throughout her day.
Do you have an online resource that you find valuable?
What book would you recommend to the listeners and why?
The Miracle Morning by Hal Elrod
The 10X Rule by Grant Cardone
The ABCs of Real Estate Investing by Ken McElroy
If you were to give advice to your 20 year old self to  get started in real estate investing, what would it be?
Watch out for student loans!
Commercial Loan Success 

Connect with Christian on Instagram here!

Follow CCT Rentals for great real estate investing videos!

Connect with Christian on BiggerPockets

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"This podcast offers a great perspective for people who are just getting started in real estate investing. I HIGHLY recommend it!"

- Nathan B.

Houston, TX

"Don't pass this podcast up! I was unsure about adding another podcast to my library, but this one has proven to be invaluable in my investing journey!"

- Ernest D.

La Porte,  Texas

"I've tried my hand at stocks, and let's just say it didn't go as well as I planned. This podcast has helped me realize the multiple benefits of real estate investing. I just wish I would have started sooner!"

- Jonathan C.

Enid, OK

Jacob and his guests share actionable and inspiring lesson on how to become a better real estate investor and (more importantly) a better overall person. Highly recommend listening and subscribing if you want the knowledge AND mindsets to reach your overall business goals (and achieve financial freedom as a result)!

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Click below to listen to a short clip where I introduce myself and talk about the vision of The Real Estate Way to Wealth and Freedom podcast.

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